Advertise

The first interactive media network.

Stop buying impressions. Start buying participation. Playable is a new kind of media network where every ad is a native game moment — and every engagement is a verified behavioral signal.

Traditional advertising is broken. You know it. Your audience knows it.

Banner Ads

0.1% average click rate. Ignored by default.

Social Media

Rented reach. Algorithm changes overnight. You own nothing.

Pre-Roll Video

Skipped in 5 seconds. Resented, not remembered.

Interruption is not a strategy. Participation is.

Ads that feel like gameplay.

Playable's native advertising model embeds brand moments directly into interactive experiences. Not banners. Not pre-rolls. Branded card packs, sponsored prompts, incentivized game moments — content that players actively choose to engage with because it makes the game better, not worse.

Players opt in — brand moments are rewards, not interruptions
Contextually native — the ad IS the content
Behaviorally measured — every engagement is a real signal, not just a view
Bad Cards

Brought to you by: Your Brand

The only thing that tastes better than [Your Brand] is _____.

Your Brand

Your Brand

Waiting for answers... (2/4)

Going viral.

:-)

The right audience.

:-)

A Playable moment.

:-)

Your mom.

:-)

Unfiltered honesty.

:-)
Ad Formats

Four native ad formats. All of them feel like gameplay.

Branded Card Packs

Custom card packs featuring your brand’s prompts, products, or campaign messaging. Players choose to play them. Every selection is a behavioral signal.

Sponsored Prompts

Your brand message embedded as a game prompt. Players respond, vote, and engage — generating unscripted, authentic reactions to your brand in real time.

Incentivized Brand Moments

Players unlock premium content, extra cards, or game features by engaging with your brand. Opt-in by design. High intent by nature.

Live Event Integrations

Real-time branded activations on Twitch streams, Discord servers, and live events. Your brand inside the moment, not beside it.

Inventory

Reach verified audiences across every platform.

Bad Cards Web

225K+ MAU

Core gameplay loop. Highest session depth.

Discord

Millions of servers

Native bot integration. Community-native brand moments.

Reddit

Community reach

Community-native activations. Audience discovery and engagement at scale.

Twitch

Live audiences

Real-time viewer participation. Creator-driven reach.

Mobile

Coming 2026

Cross-platform audience continuity.

Every impression is a behavioral signal.

When someone engages with a branded card pack, they are not just viewing an ad. They are making a choice — under social pressure, in real time, in front of their friends. That behavioral signal is more valuable than any click, view, or impression.

Verified identity — Discord and Twitch OAuth mean real accounts, not bots
Behavioral engagement — choices, votes, and responses, not passive views
First-party data — every interaction builds audience intelligence you keep

This is not an ad network. It is a retail media network for interactive entertainment.

Retail media networks — Amazon Ads, Walmart Connect, Instacart Ads — became billion dollar businesses because they put brand moments inside experiences people were already having. Playable does the same thing for interactive entertainment. The audience is engaged. The context is native. The data is behavioral. The results are measurable. This is what the next generation of brand advertising looks like.

Currently running activations with brands across entertainment, sports, and consumer categories.

Ready to put your brand inside the experience?

Reach out to explore campaign options and pricing.

Talk to Our Media Team