The first interactive media network.
Stop buying impressions. Start buying participation. Playable is a new kind of media network where every ad is a native game moment — and every engagement is a verified behavioral signal.
Traditional advertising is broken. You know it. Your audience knows it.
Banner Ads
0.1% average click rate. Ignored by default.
Social Media
Rented reach. Algorithm changes overnight. You own nothing.
Pre-Roll Video
Skipped in 5 seconds. Resented, not remembered.
Interruption is not a strategy. Participation is.
Ads that feel like gameplay.
Playable's native advertising model embeds brand moments directly into interactive experiences. Not banners. Not pre-rolls. Branded card packs, sponsored prompts, incentivized game moments — content that players actively choose to engage with because it makes the game better, not worse.
Brought to you by: Your Brand
Player_1
12 pts
xBrandFan
9 pts
CardShark
7 pts
NewUser42
3 pts
The only thing that tastes better than [Your Brand] is _____.
Your Brand
Your Brand
Waiting for answers... (2/4)
Going viral.
The right audience.
A Playable moment.
Your mom.
Unfiltered honesty.
Four native ad formats. All of them feel like gameplay.
Branded Card Packs
Custom card packs featuring your brand’s prompts, products, or campaign messaging. Players choose to play them. Every selection is a behavioral signal.
Sponsored Prompts
Your brand message embedded as a game prompt. Players respond, vote, and engage — generating unscripted, authentic reactions to your brand in real time.
Incentivized Brand Moments
Players unlock premium content, extra cards, or game features by engaging with your brand. Opt-in by design. High intent by nature.
Live Event Integrations
Real-time branded activations on Twitch streams, Discord servers, and live events. Your brand inside the moment, not beside it.
Reach verified audiences across every platform.
Bad Cards Web
225K+ MAU
Core gameplay loop. Highest session depth.
Discord
Millions of servers
Native bot integration. Community-native brand moments.
Community reach
Community-native activations. Audience discovery and engagement at scale.
Twitch
Live audiences
Real-time viewer participation. Creator-driven reach.
Mobile
Coming 2026
Cross-platform audience continuity.
Every impression is a behavioral signal.
When someone engages with a branded card pack, they are not just viewing an ad. They are making a choice — under social pressure, in real time, in front of their friends. That behavioral signal is more valuable than any click, view, or impression.
This is not an ad network. It is a retail media network for interactive entertainment.
Retail media networks — Amazon Ads, Walmart Connect, Instacart Ads — became billion dollar businesses because they put brand moments inside experiences people were already having. Playable does the same thing for interactive entertainment. The audience is engaged. The context is native. The data is behavioral. The results are measurable. This is what the next generation of brand advertising looks like.
Your audience already trusts you. Now make that trust work harder.
Playable lets creators turn any stream, video, or community moment into a branded interactive experience. Your fans play a custom game built around your content or a partner's IP. They opt in through gameplay — not a link in bio, not a swipe up. The data goes to you and your brand partner. The experience stays native to your world.
Custom Branded Packs
Build a card pack around your content, your personality, or a sponsor’s IP. Your audience plays it because they want to — not because they were forced to.
Revenue Per Activation
Earn per verified email, Discord join, or measurable action your audience takes. Not per impression, not per view. Per real outcome.
Works Where You Already Are
Discord, Twitch, web. No new platform to learn. No friction for your audience. Your community stays yours.
YouTubers, Twitch streamers, podcast hosts, newsletter creators, and anyone with an engaged community.
Run it yourself or hand it to us. Either way your client wins.
Playable works directly with agencies and IP holders to build branded interactive campaigns at scale. Bring us a client brief and we will spec the activation, build the experience, and deliver verified audience data as the output. Or use our white label infrastructure to run it under your own brand.
Full Campaign Builds
We handle creative, build, deployment, and reporting. You bring the client and the brief. We handle everything else soup to nuts.
White Label Option
Run Playable infrastructure under your agency or platform brand. Your client gets the experience. You get the relationship. The engine underneath stays invisible.
Performance Pricing
Structure deals per activation, per verified action, or as a flat campaign fee. Flexible to match how your clients buy media.
Creative agencies, sports teams, entertainment studios, fan engagement platforms, and loyalty programs.
Currently running activations with brands across entertainment, sports, and consumer categories.
Ready to put your brand inside the experience?
Reach out to explore campaign options and pricing.
Talk to Our Media Team