Human Behavioral Data at Scale.
What we collect, how we collect it, and why it is unlike anything else on the market.
Not claims. Measurements.
One dot is one measured person
hover any dot · 200,000-round sample
Every player plotted by what they chose against what they were holding. Not what they say. Not a survey. 91% sit above the line: given a real choice in front of friends, people escalate.
Transgression predicts winning, monotonically
Win rate by measured heat across 650,000+ tagged card plays. The most transgressive material wins 1.9x as often as the mildest, and every step moves the same direction.
Rates hold as volume grows. A model that learned only "edgy scores well" still gets whole categories backwards, which is why the per-person read matters.
How far an audience actually lets you go
Share of players comfortable with each content category, measured from live play including avoidance. Finding this line by crossing it in market is the most expensive way to learn it.
Sexual material clears most people. Disgust is the wall almost everywhere. Recomputed against each brand's own audience during a flight.
All Playable data is fully anonymized, aggregated, and consent-compliant. We do not sell user data. We partner with organizations that use behavioral insights to build better products.
Most data tells you what people say. Ours shows you what they do.
Ads
Rented, low intent, disappears when the budget stops. You own nothing.
Cookies
Dying, anonymous, no behavioral context. Third-party tracking is ending.
Surveys
Self-reported, inaccurate, no real-time signal. People lie, even to themselves.
Playable data is behavioral, verified, intent-based, cross-platform, and persistent. It is what people actually do: under social pressure, in real time, with real consequences.
Three layers of audience intelligence.
Verified Identity
Collected through incentivized in-game actions.
Discord OAuth
Real verified account, persistent handle, not a throwaway address.
Twitch OAuth
Tied to real viewing behavior, creator context, and live interaction moments.
“We do not just collect emails. We build verified audience relationships.”
User
Capture
OAuth
OAuth
Profile
Behavioral Signals
“This is what users actually do, not what they say they do.”
Engagement and Intent
The data that teaches AI how humans actually think.
Large language models can scrape the internet all day. What they cannot find is authentic human decision-making in social contexts: real people choosing between real options under time pressure with social consequences. That is exactly what Playable captures. A 200,000-round judged sample with 6.5M rejected options logged: the counterfactual half of every preference pair that scraping can never recover. 20,000 people measured through play, and 14,000+ new judged rounds landing every day.
Live, compounding, and growing every day.
Every session adds more behavioral signal. Every new platform multiplies the identity graph. The dataset grows automatically.
Power your models with human behavioral data.
Playable's dataset is fully anonymized, consent-compliant, and unlike anything scraped from the internet. We are selectively exploring strategic partnerships with AI companies, research organizations, and data platforms. All conversations begin under NDA.
Strategic Research Partnership
For AI labs and research organizations looking to train models on authentic human behavioral data at scale.
Enterprise Data Integration
For platforms looking to integrate Playable’s identity infrastructure or behavioral signals into their own products.
MEASURED.
what people choose, against what they passed over