Data

Human Behavioral Data at Scale.

What we collect, how we collect it, and why it is unlike anything else on the market.

All Playable data is fully anonymized, aggregated, and consent-compliant. We do not sell user data. We partner with organizations that use behavioral insights to build better products.

Most data tells you what people say. Ours shows you what they do.

Ads

Rented, low intent, disappears when the budget stops. You own nothing.

Cookies

Dying, anonymous, no behavioral context. Third-party tracking is ending.

Surveys

Self-reported, inaccurate, no real-time signal. People lie, even to themselves.

Playable data is behavioral, verified, intent-based, cross-platform, and persistent. It is what people actually do — under social pressure, in real time, with real consequences.

What We Collect

Three layers of audience intelligence.

Layer 1

Verified Identity

Email

Collected through incentivized in-game actions.

Discord OAuth

Real verified account, persistent handle, not a throwaway address.

Twitch OAuth

Tied to real viewing behavior, creator context, and live interaction moments.

“We do not just collect emails. We build verified audience relationships.”

Anonymous
User
Email
Capture
Discord
OAuth
Twitch
OAuth
Unified
Profile
Layer 2

Behavioral Signals

Game creation and setup choices
Invite behavior and social graph signals
Round by round participation and voting
Pack selection and content exposure
Response timing, hesitation, and exit signals
Custom card creation — 8M+ unscripted expressions

“This is what users actually do, not what they say they do.”

Layer 3

Engagement and Intent

High engagement indicators — streaks, fast play, sustained session depth
Churn signals — hesitation, exit patterns, inactivity
Feature intent — what users try to access or unlock
Participation intensity across sessions and platforms

The data that teaches AI how humans actually think.

Large language models can scrape the internet all day. What they cannot find is authentic human decision-making in social contexts — real people choosing between real options under time pressure with social consequences. That is exactly what Playable captures. 8M+ custom cards created by real users. 3M+ games where real humans made real choices. Unscripted, unmoderated, at scale.

Cards & Responses
Behavioral Pipeline
AI Model

Live, compounding, and growing every day.

225K+
Monthly Active Users
3M+
Games Played
8M+
Custom Cards Created

Every session adds more behavioral signal. Every new platform multiplies the identity graph. The dataset grows automatically.

Power your models with human behavioral data.

Playable's dataset is fully anonymized, consent-compliant, and unlike anything scraped from the internet. We are selectively exploring strategic partnerships with AI companies, research organizations, and data platforms. All conversations begin under NDA.

Strategic Research Partnership

For AI labs and research organizations looking to train models on authentic human behavioral data at scale.

Enterprise Data Integration

For platforms looking to integrate Playable’s identity infrastructure or behavioral signals into their own products.